The work of an artist manager is varied. It can include:
- Negotiating deals and contracts.
- Representing the artist at all levels in their professional careers.
- Liaison between the artist and various other people, including
record and publishing companies, collection societies such as PRS
for Music, recording studios, music press, video directors and so on.
- Managing the financial affairs of the artist, working closely with accountant.
- Developing sponsorship deals and merchandising.